Car dealerships are some of the most volatile businesses across the country. To keep its door opens any car dealership must stock the best vehicles, treat their customers well, and be savvy about what they’re doing. The complexities of dealerships mean that most dealers are forced to close their doors after only a few years, but one Colorado dealer has been operating for more than fifty years. Purifoy Chevrolet isn’t complacent with a half-century and hopes to build what they’ve learned over the past fifty years into fifty more.
Roland H. Purifoy got the popular dealership started to build on his past success running pre-owned dealerships in the Colorado Springs area. Purifoy pooled his experience and resources to open Purifoy Chevrolet in 1960. Purifoy’s philosophy for success was simple -, treat people right and they’ll tell their friends. The dealership was built on the principles of integrity, honesty, and ethics. Terms not typically associated with used-car dealerships but something Purifoy has used to stay open since 1960.
This passion for integrity, honesty, and ethics is not found just on the sales floor but in every aspect of Purifoy Chevrolet. Salespeople, administrators, maintenance technicians, and all employees at Purifoy are trained not just to take care of the customer’s vehicle wants and needs but the customer too.
This type of customer service did not go unrecognized. In 1993 Purifoy was awarded Time Magazine’s Quality Dealer Award making Purifoy the only dealership in the entire state to receive the honor that year. Purifoy considered the award “his Oscar.” Though Roland Purifoy passed away in 1997, his son Rollie has kept the business rolling with the same ideals that his father cemented into the dealership. The only new direction Rollie took the business in is a rededication to Corvettes for sale which is now a Purifoy staple.
Putting people over profits and dedicating their dealership to honesty and integrity has helped Purifoy enjoy business since 1960 but Roland and his team are not ready to hang it up yet. Both Roland and Rollie ensure that Purifoy is synonymous with customer service which makes them a match for any Colorado Chevy buyer. Visit Purifoy dealership yourself to experience their legendary customer service and the reasons they will be operating for several more years to come.